Why I created VIP Website Design Day


September 27, 2026

Hey Reader.

Can I tell you a quick story?

A while back, I worked with a client who was brilliant, energetic, and a total creative visionary. She needed a website refresh to reflect her evolving services properly, showcase her brand story, and make booking an absolute no-brainer for her ideal clients.

After an initial inquiry, a consultation, an intro call, and a full website audit, we onboarded her. But by the time we actually started building, nearly three months had passed.

Then, came the inevitable cycle: last-minute additions, realizing half the requested edits weren't actually needed, and eventually... pressing pause to "figure things out."

Now, don't get me wrong. I don't believe in rushed, sloppy work, nor do I subscribe to the hustle culture idea that "faster is always better."

But that experience deeply stuck with me.

While my role isn't to create a founder's brand vision for them, I knew there had to be a better way to guide clients toward clarity, without trapping them in a 90-day cycle of project stalling, second-guessing, and momentum loss.

I see it happen all the time: ambitious female founders getting stuck in overwhelm, prioritizing minor backend or marketing tasks before getting super clear on their offers, messaging, and target audience.

That’s when I knew something in my process had to change.

So, I refined my operational structure and launched VIP Website Design Days: a streamlined process where we map out what actually matters, eliminate backend headaches, and build + launch your customized site in just one day.

No waiting months.
No endless revisions.
No getting stuck and not being able to launch.

Instead, get back to what really fills your cup!​
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And I’d love for you or your favorite woman business owner be part of the very first group to experience it!

​Schedule Your VIP Day​
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Virtually Yours,
Your Virtual Wing Woman

1414 Range Ave | Santa Rosa, CA 95401
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Dalé Chica | Digital Services

👩🏽‍💻 Strategic web design | Giving creative women next level confidence.💫

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